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Wim Koelman Bakery Heemskerk Review: Dutch Pastries, Strawberry Desserts & the Famous Donkey Ear

If you’re looking for a local bakery in the Netherlands that feels more like an actual café experience instead of a quick pastry counter, Wim Koelman Bakery Heemskerk ended up being one of my favorite casual stops in Heemskerk. We originally came here because I wanted to try their famous Heemskerk Donkey Ear dessert, but the menu ended up being way bigger than I expected.

It’s part bakery, part coffee shop, part lunch café, and one of those bakeries where you walk in thinking you’ll grab one pastry and somehow leave with an entire tray situation. Honestly, I support it.

If you’re planning a spring trip through the Netherlands, this bakery works especially well as a stop while exploring North Holland outside Amsterdam. We visited while staying nearby, and it paired really well with our slower tulip season itinerary days outside the bigger cities.

If you’re planning a similar route, my Where to Stay in the Netherlands (Best Areas to Do in One Trip) and Best Day Trips from Amsterdam blogs may help you map things out.

Wim Koelman Bakery Heemskerk Front of Store

The Story Behind Wim Koelman Bakery Heemskerk

Wim Koelman Bakery Heemskerk has been around since 1983 and is still family-owned. It was originally started by Wim Koelman and his wife Mary before eventually being passed down to their son and daughter-in-law.

The bakery became especially known for creating the “Heemskerk Ezelsoor,” also called the Heemskerk Donkey Ear pastry, back in 2009. And yes, I immediately needed to know why a bakery dessert was named after a donkey ear.

Famous Heemskerk Donkey Ear dessert at Wim Koelman Bakery Heemskerk

The story actually ties into local Heemskerk history. Strawberries have historically been a major regional product here, and farmers used to transport them by donkey to nearby auctions in Beverwijk. Because of that, people from Heemskerk were nicknamed “donkeys” for years. The bakery combined both parts of that history into a signature dessert shaped like a donkey’s ear.

Honestly, this may be one of the more unexpectedly specific pastry backstories I’ve ever encountered.

The dessert itself is made with soft sponge cake filled with fresh strawberry bavarois, covered in almond marzipan, and finished with chocolate decorations. It became popular enough that they eventually expanded it into mini versions, XXL versions, and seasonal variations.

Wim Koelman Bakery Heemskerk pastry display with Dutch desserts and cakes

What Wim Koelman Bakery Heemskerk Is Like

After a major renovation in 2014, the bakery updated the entire shop and branding, but it still feels very rooted in traditional Dutch bakery culture.

Inside, it feels like a mix between a pastry shop, coffee café, and neighborhood bakery. The display cases were packed with pastries, fruit tarts, chocolates, cream-filled desserts, waffles, cakes, and rows of fresh bread. Meanwhile the café menu itself was much larger than I expected for a local bakery.

You can come here for a quick pastry and coffee, but you could also easily stop for breakfast or lunch.

If you’re spending time in this area, my Best Things to Do in Heemskerk Netherlands guide includes a few more places nearby that worked well during our trip.

Hot chocolate and pastries at Wim Koelman Bakery Heemskerk in the Netherlands

Drinks at Wim Koelman Bakery Heemskerk

The drink menu honestly surprised me a little because it was more extensive than a lot of smaller cafés we visited throughout the Netherlands.

They had:

  • cappuccinos
  • lattes
  • macchiatos
  • iced coffee drinks
  • fresh teas
  • smoothies
  • hot chocolate
  • milkshakes
  • fresh orange juice

The smoothie menu especially stood out because there were a lot of tropical fruit combinations instead of just the standard strawberry banana situation.

We ended up ordering hot chocolate and fresh orange juice.

The hot chocolate was the only thing I felt didn't completely shine. It felt less sugary and more chocolate-forward, which I appreciated but overall wasn't that flavorful. The fresh orange juice tasted super fresh and paired really well with all the pastries.

Breakfast spread at Wim Koelman Bakery Heemskerk with quiche and pastries

What We Ordered

We ordered:

  • hot chocolate
  • fresh orange juice
  • quiche
  • a cream-filled croissant
  • a strawberry tart
  • a ham and cheese croissant

And it turned into more of a full breakfast/lunch stop than a casual bakery visit.

Dutch bakery café experience at Wim Koelman Bakery Heemskerk

The Ham and Cheese Croissant

The ham and cheese croissant was simple, buttery, flaky, and exactly what I wanted after walking around the Netherlands eating approximately 47 desserts. Sometimes you just need something savory to balance out your life choices.

Pastry cases inside Wim Koelman Bakery Heemskerk in the Netherlands

The Quiche

The quiche made the meal feel more substantial and café-like instead of just pastries and coffee. If you’re stopping here for an actual breakfast or lunch instead of dessert, I think adding one of the savory items makes a big difference.

Cream-filled croissant at Wim Koelman Bakery Heemskerk in Heemskerk Netherlands

The Cream-Filled Croissant

The cream-filled croissant tasted very fresh without being overwhelmingly sweet. A lot of pastries in the Netherlands felt a little less sugary than American desserts overall, which I actually ended up liking quite a bit during the trip.

You could still tell it was dessert. It just didn’t immediately annihilate your sugar tolerance for the next six business days.

Strawberry tart from Wim Koelman Bakery Heemskerk during our Netherlands trip

The Strawberry Tart

The strawberry tart was probably my favorite thing we ordered because it tied directly back into Heemskerk’s strawberry history and the bakery’s signature desserts.

The strawberries tasted fresh, the pastry itself stayed light, and it felt very connected to the bakery’s identity instead of just being another generic fruit tart sitting in a display case.

Save this for later on Pinterest so you don’t forget it.

The Famous Heemskerk Donkey Ear Pastry

Even if you order other pastries, I still think trying the Heemskerk Donkey Ear dessert is part of the experience here simply because it’s so tied to the town itself.

A lot of bakeries have “signature desserts,” but this one actually has a very specific local story behind it, which made it feel more memorable than I expected.

Also, if someone casually asks whether you tried donkey ear dessert in the Netherlands someday, you’ll have a confident answer ready to go.

Breakfast spread at Wim Koelman Bakery Heemskerk with quiche and pastries

Final Thoughts on Wim Koelman Bakery Heemskerk

Wim Koelman Bakery Heemskerk ended up feeling like much more than a quick bakery stop. Between the café menu, the fresh pastries, the local strawberry connection, and the famous Donkey Ear dessert, it felt very tied into the town itself instead of feeling overly tourist-focused.

I’d especially recommend Wim Koelman Bakery Heemskerk if you enjoy local bakeries, Dutch pastries, slower breakfast stops, coffee and dessert cafés, and trying regional specialties while traveling.

And if you go, go hungry, excellent decision honestly. The pastry cases make self-control significantly harder than anticipated.

Pastry cases inside Wim Koelman Bakery Heemskerk in the Netherlands

Planning Your Netherlands Trip

Here are a few other resources that may help while planning your Netherlands trip:

  • 5 Day Netherlands Tulip Itinerary: Keukenhof, Windmills & Tulip Fields
  • 7 Day Netherlands Tulip Season Itinerary: The Ultimate Spring Trip
  • Driving in the Netherlands (What It’s Really Like for Tourists)
  • How to Use Amsterdam Park and Ride (Cheapest and Easiest Way Into the City)
  • Hotel Heemskerk Netherlands Review (What to Expect)
  • DIY Amsterdam Food Tour
  • Best Things to Do in Haarlem Netherlands

If you’re driving around the Netherlands like we did, this is also the kind of stop that fits really well into a slower road trip day between tulip fields, smaller towns, and bakery breaks.

You can also compare rental car prices for the Netherlands here, and I usually check flights into Amsterdam using Skyscanner before booking trips.

A portable charger like my favorite power bank is also worth having if you’re out exploring all day taking photos, using maps, and aggressively tracking down pastries across the Netherlands.

I walked through the gates and immediately understood why people fly back to Curaçao just for this place. 🌴

23 rooms. Private beach. A Balinese-inspired resort built stone by stone by the owners themselves. Buddha statues next to conch shells. Candles lit everywhere at night. Beachfront dining that eats like fine dining but feels like you’re just having dinner on the sand. 

It’s currently the #1 resort in the Caribbean and after spending time there, I get it completely.

Full review linked in bio

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I walked down to the beach and immediately noticed how calm the water was. 🐚

It sits in a small cove, so there’s really no waves pushing in. You just walk right in without thinking about it. I grabbed my snorkel (they actually rent them for free at the resort, which I didn’t expect) and went out near the pier and stayed way longer than I planned, because the water was that clear.

Honest caveat: if you need a lot of energy and activity at a beach, this probably isn’t it. It’s quiet, it’s calm, and you’re mostly just... sitting there. Which for me was exactly the point.☀️

Full Baoase review linked in bio. 🔗

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